How to register a Brand with Amazon Brand Registry

• 2 min read

Amazon's Brand Registry program offers powerful tools to protect your brand and enhance your ability to manage product listings. Registering your brand with Amazon can increase control over product listings that use your brand name, reduce potential intellectual property rights violations, and improve your ability to manage your products. Here's a step-by-step guide on how to register your brand with Amazon Brand Registry.

Step 1: Check Eligibility

Before you begin the registration process, make sure your brand meets Amazon's eligibility requirements. Your brand must have an active registered trademark in each country where you wish to enroll. The trademark must be in the form of a text-based mark (word mark) or an image-based mark with words, letters, or numbers. Accepted trademark types include federally registered trademarks, such as those issued by the United States Patent and Trademark Office (USPTO), or similar international bodies.

Step 2: Create Your Amazon Seller or Vendor Account

If you don't already have an Amazon Seller or Vendor account, you will need to create one. Choose the type of account that best suits your business model. The Brand Registry is available to both Sellers (selling directly to customers through Amazon) and Vendors (selling directly to Amazon).

Step 3: Sign into Brand Registry

Once you have an Amazon account, sign into the Amazon Brand Registry here. Use your existing Seller or Vendor credentials to log in.

Step 4: Enroll Your Brand

To start the enrollment process, you will need to provide information about your brand. This includes:

  • Brand Name: The name that is registered as a trademark.
  • Registered Trademark Number: The number issued by the trademark office.
  • List of Product Categories: Categories in which your brand should be listed.
  • List of Countries where your products are manufactured and distributed.

You will also be asked to upload images of your brand’s logo, images of products and packaging showing the trademarked brand name, and a list of online stores or websites where your brand’s products are sold if applicable.

Step 5: Verify Your Trademark

After submitting your application, Amazon will review it to verify the authenticity of your trademark. You may need to respond to additional information requests from Amazon, including providing a contact who can verify your rights to the trademark.

Step 6: Active Protection

Once your brand is approved, you’ll gain access to tools and features such as:

  • Brand Protection: Amazon uses your trademark information to remove counterfeit listings of your products.
  • Enhanced Brand Content: Create rich product descriptions with enhanced images and text placements.
  • Brand Analytics: Access detailed insights into customer behavior and product performance.
  • Amazon Stores: Design and launch your own branded page right on Amazon.

Step 7: Maintain Your Brand Registry

Regularly update your brand’s information and trademark details as needed.

Monitor and report any intellectual property infringements through the Amazon Brand Registry portal.

Conclusion

Registering your brand with Amazon's Brand Registry is an essential step for any business looking to safeguard its brand and optimize its product listings on Amazon. While the process requires some groundwork in securing a registered trademark and setting up an Amazon account, the benefits of brand protection and enhanced marketing capabilities are well worth the effort.

Additional Tips:

  • Ensure your trademark registration certificate is easily accessible before starting the application process.
  • Consider using a professional to help navigate the trademark registration and Amazon Brand Registry process if you're unfamiliar with these tasks.