Unlocking the Power of Amazon Premium A+ Content: Maximizing Sales and Enhancing Brand Visibility

• 4 min read

What is Premium A+ content and why should you care about it?

Premium A+ content is a valuable and exclusive feature offered by Amazon. Similar to basic A+ content, it enhances product listings and provides numerous benefits. Surprisingly, many brands have access to this feature but fail to utilize or implement it effectively. Our experience across various brands has shown that listings with any form of A+ content tend to have a 3-10% higher conversion rate compared to listings without any A+ content. With premium A+ content, the potential for conversion rate increase is even higher.

If you operate in a category where your competitors have not yet implemented premium A+ content, this can give you a significant competitive advantage. Perhaps you already have A+ content on some of your Amazon listings, and you believe it is performing reasonably well. However, it is crucial to consider the investment in premium A+ content and understand the differences between premium and basic A+.

In the following sections, we will delve into the disparities between premium and basic A+ content and explain why it is worthwhile to consider making the investment in premium A+.

How does a seller account qualify for Premium A+ content?

  • You need to be brand registered to be eligible for any sort of A+ content.
  • For Premium you have eligibility based on past content: all ASINs must have an A+ brand story; must have at least 15 A+ content submissions approved within the past 12 months.

How is Premium A+ content different from basic A+ content?

  • Premium A+ Content offers extensive customization options beyond Basic A+ content. Compared to the 7 modules with 16 options for modules in regular A+ content, Premium A+ content provides access to 7 modules for 19 options of modules including interactive elements not available in Basic A+.
  • Those interactive elements in Premium A+ Content include: video or image carousels, image hotspots, and videos.

Video - A much more interactive experience for the prospective buyer can now be created by adding videos to your A+ content.

Image or Video Carousel - Premium A+ gives us the ability to show case multiple images and videos in a carousel format. The use of carousels in the premium version allows the ability to showcase different product angles, additional information, all while optimizing the increased space within a single module. In total, there are 4 different types of carousels in premium A+ content.

Image Hotspot - Image Hotspots allow for product collections to be displayed and interacted with to show off various products that brands have or highlight qualities, uses, or benefits of the products.

  • One of the best features of Premium A+ content VS Basic A+ is it allows you to customize desktop vs mobile images.
  • Regular A+ has one option for comparison charts while Premium A+ has 3 upgraded options for comparison charts. These upgraded comparison charts allow you to showcase more of your products and their qualities.
  • Premium has a Q&A module while Regular A+ does not.
  • If you are a member of Amazon Launch pad you will receive 2 additional modules for a total of 21 module options. One of them is the launch pad logo showing "Verified member of Amazon Launch Pad." The other is an about the startup module.

What are some of the best practices for creating Premium A+ content?

  • Clearly define your goals for your A+ content to effectively convey the desired message about your product and brand. Determine what key information or impressions you want prospective buyers to take away, and base your design on that.
  • Incorporate high-quality images that are sized appropriately for the modules. Clear and visually appealing images are essential to engage customers and enhance the overall presentation.
  • Include a compelling video that aligns with your product or brand. How-to videos or videos showcasing your company culture can be effective in building trust with customers.
  • Utilize a comparison chart to highlight differences between product variations or to showcase a broader range of your available products. This not only provides valuable information but also serves as free advertising for your brand.
  • Take advantage of the text fields provided by Amazon within the modules. Incorporating relevant keywords in your text helps with search optimization, making it easier for customers to find your content on both Amazon and search engines. However, avoid overwhelming customers with large blocks of text. Keep your messaging clear, concise, and informative.
  • Maximize the use of backend keywords on images, with a limit of 150 characters. These keywords aid in search optimization and also assist visually impaired customers in understanding the content of the image. Include as many relevant keywords as possible while maintaining a concise and descriptive format.
  • Ensure that your content appears well on the mobile version of Amazon. As an increasing number of customers shop using smartphones, it's crucial to verify that your A+ content translates effectively and maintains its visual appeal across different devices. Consistency between desktop and mobile versions is key to providing a seamless user experience.

Contact Online Seller Consulting today to help you increase your listing's conversion rate on Amazon.