Aura – Amazon Repricing Software

Aura - Amazon Repricing Software

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Aura Amazon Repricing SoftwareAura repricing software helps you control the Buy Box and maximize your sales through effective repricing strategies. Aura is powered by artificial intelligence, so the more you use it, the more effective it becomes through machine learning.

Winning Strategies

Use pre-made and custom strategies (based upon featured merchants, lowest price, or custom). You can quickly set up or clone a strategy and tweak it to your needs in about 10 minutes.

Easily Define Your Competitors

You can quickly decide who you want Aura to price against, factoring in fulfillment type, backordered status, whether Amazon is on the listing, and more.

Evaluate Key Metrics

You can quickly attribute repricing actions to increases in sales, and evaluate how your listing performs over time. You can also add in your costs to unlock detailed profit analytics.


Aura features integrations with both InventoryLab and InventorySource.

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